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Internet Marketing Results
Our proven techniques make a
difference.
| CASE STUDY: SEO &
Website Promotion Company type: A national software service
provider and reseller
Situation: Website had no search engine ranking
and all leads were generated by sales department, not from website
conversions.
Actions performed:
- Redesigned and optimized website for search
engines with selected top keywords.
- New site was built with more pages that were
content-rich in keywords and included articles (becoming an
"authority site"). New site also consisted of more conversion forms
with download offers.
- Submitted website to major search engines and
directories.
- Started an aggressive email marketing campaign
using existing internal prospects and adding third-party email
vendor lists (double opt-in).
- Started a company blog and added existing forum
to navigation menu.
- Submitted press releases regularly to online
press release submission sites and articles to article submission
sites.
- Revamped existing pay-per-click ad campaign with better
copy and landing pages.
Results: Within one and a half months, the site
ranked in the top ten search results organically for highest keyword
term - out of 82,000 search results for that keyword phrase. Conversions
increased, producing 35% of the closed sales in sales department, with
an ROI of $41,000 in first month - the first sales ever generated from
website. Leads generated for sales increased 200%.
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| CASE STUDY: Website Makeover & SEO Company type: An Internet marketing product
Situation: New online business with no online
presence.
Actions performed:
- Researched top keyword terms.
- Designed and optimized a new website for online
company using top keyword terms.
- Submitted site to major search engines and
directories
- Created a company blog and began regular posting
to blog
- Implemented and carried out article marketing and
submitting press releases weekly.
Results: Within the first month after site was
launched, it ranked in the top ten search results organically for main
keyword term - out of 18,000 search results for that keyword term.
Conversions from a special report produced leads pouring in, and the
sales process was implemented to take leads to a closed sale.
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| CASE STUDY: SEO & Web Promotion Company type: A professional service
Situation: Website was not optimized and ranked
low in search engine results for main keyword term. No leads were
generating from website.
Actions performed:
- Optimized website for top keyword term and
redesigned site.
- Created a company blog and forum
- Included articles and press releases on site
- Started article marketing and submitting press
releases regularly
- Implemented a branding campaign
Results: Website traffic grew 200% within one
year after site was revamped and optimized, producing over 300,000
unique visitors per month. Visitors coming to site converted to leads
and closed sales for the first time since site was first launched three
years prior. Offers started coming in from media, resulting in many TV
appearances, and features in print and radio media.
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Some general achievements with other clients:
- Increased web traffic 200% in two months during
first quarter for a client using aggressive email campaigns and new
PPC strategies.
- Executed SEM techniques, improving SE rankings of
client websites to top 10 ranking in major search engines.
- Implemented lead generation programs that
resulted in a 45% increase in leads within one quarter for a client.
- Improved search engine (SE) rankings to top 10
ranks in major search engines utilizing press releases, blogs,
message boards, articles, and other content distribution linking to
sites.
- Successfully developed and launched web sites
with focused promotions and traffic building. Traffic increased over
200% in first year for a client.
- Increased web traffic substantially during first
quarter using aggressive email campaigns and new Pay-per-click (PPC)
strategies for clients.
- Implemented lead generation programs that
resulted in a 45% increase in leads within one quarter for a client
– also increasing subscription base.
- Improved marketing promotions that resulted in an
increase of conversions by 75% for a client.
- Developed a successful web site for a client that
draws over 300,000 visitors to site monthly and brings increased
revenues that doubles each year, with top ranking in search engines.
- Achieved continuous media attention for clients
resulting in TV appearances, newspaper and magazine interviews, and
name recognition.
- Established many business partnerships and
alliances that generated goodwill and higher profits.
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