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Why You Need to Use Landing Pages
by
Andrew Dillion
All the products that you want to sell online are
ready. You have already signed up with the Google Adsense program or
with other affiliate marketing programs and you have already prepared
the ad you want to post on your affiliates site. Your mind is now set to
being the next most successful online businessman. But is there anything
else that you might have forgotten to prepare? Maybe none. But how about
your landing pages? Are they all set for your business?
Landing pages are simply web pages where visitors are
directed to whenever they click a result in a web search or whenever
they click a web ad. For affiliate marketing, landing pages would refer
to the web page where you, as a merchant, would want your potential
customer to be directed after clicking your ad on your affiliates
website. Landing pages are, at most times, nothing really different from
other web pages in a particular website, especially if the said website
is an e-commerce site. Some online businessmen would even use the
homepage of their websites as the landing page for their ads. Are these
businessmen making a big mistake? Or should you follow their method in
creating landing pages for their ads?
Well, you can always follow what most online retailers
do, directing their potential customers to the home pages of their
websites. But if you want to achieve something more from your online
business, and if you want to earn a lot of profits, you better create a
special landing page for your web ads. Why? Here are a few reasons why
you need to use landing pages for your web ads. And take note, it would
do you a lot better if you create a great landing page than a so-so one.
Reason no. 1: It is the only way you earn conversions
in an affiliate marketing program.
There are a variety of affiliate marketing programs
today, but most of these programs let the merchant pay the affiliate in
a pay per click basis. Basically, all you have to do is sign up with the
program and submit your ad. The program owner would then distribute your
ad to various affiliates who would then place your ad on their websites.
Whenever your ad is clicked, a visitor would be directed to your landing
page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program
through conversions--that is whenever a visitor that is directed to your
site actually buys a product on your site. Without these conversions,
you actually earn nothing from the program. Also, the more visitors that
your affiliates have directed to your site, the larger would your
expense be. And the only way that you can recover from these expenses is
through conversions.
Now, you sure won't get any conversion if you have
posted an ad on your affiliates site without an actual landing page for
the potential customer to be redirected into. It's just like advertising
a product without actually having a store to sell your product. Your
advertisement may be enticing enough to encourage people to purchase a
product, but without the landing page, how will they know how to
purchase the product
It is therefore important to have landing pages for
your ads because it is the only way for you to earn something in an
affiliate program. Without landing pages, all you do is spend money
paying your affiliates without actually getting anything in return.
Reason no. 2: Other web pages may just not be enough.
Many people make the mistake of making their website's
homepage as the landing page for their ads. The same is true for those
who make use of other pages like a "contact us" page or a product page.
Home pages are often designed to serve multiple users and contains a lot
of links to other pages or to other websites. The same is with the other
two pages mentioned. If you want to be successful in an affiliate
program, we're sure that you don't want your landing page to cater to
the needs of various people, most of which may not be really interested
with your product.
When choosing a landing page, you must always have the
customer directed into that page in mind. Therefore, your landing page
must be relevant to the keywords and the contents you placed on your ad.
It is also important that the landing page can induce your visitor to
take action--that is to purchase your product or at least provide leads
for potential customers.
Final Word
You probably entered into an affiliate marketing
program with these things in mind: to save on advertising expenses and
to gain more profit. But if you get into an affiliate marketing program
without actually having a landing page, you'll end up paying too much
without getting anything in return. So if you still don't have a landing
page for your ads, you better start creating one now. And don't get us
wrong; it isn't enough for you to have just a landing page--it should be
a great landing page!
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