Internet Marketing Resources
Gain a competitive edge by being
familiar with Internet marketing trends and tactics.
From
Marketing Titan
Internet marketing trends are a dime a
dozen. Reports and studies often find things we all already know if we
use our common sense. In general, more people are using the Internet to
find services and products, the volume of sales is increasing each year,
and people are nervous about identity theft. Wow, what a surprise. Let’s
take a look at real trends you can bank on.
One of the key Internet marketing trends
is a timing issue. While the Internet is available and used 24 hours a
day, 365 days a year, buying trends do not encompass this vast time
period. Instead, they are specific to particular periods.
In general, people are far more likely
to take action on a site during the work week and during work hours.
When they search for something during this period, they are already
motivated to purchase. On weekends or holidays, sale conversion rates
will drop as people are more likely to be blowing time just browsing
around the Internet.
So, how can you use this information to
your benefit? Your communications with clients should be oriented to
occur during the week, preferably on a Monday or Tuesday. Your marketing
materials should also be oriented to offer incentives for limited time
periods, typically one or two days from Monday through Thursday.
Finally, you should be sending out email
newsletters on Monday evenings, so your prospects can read it when they
come to work Tuesday morning. The hassles of Monday should be over,
which will make them more receptive. These guidelines apply throughout
the year with one exception.
The holiday season on the Internet runs
from early November through the end of the third week of December. If
you sell products or services that can be tied into the holiday season,
you can’t help but make a bundle during this period. Prospects are
highly motivated to buy and you need to get in front of them.
Email communication should be sent every
three days beginning in early November. The first Monday after the
Thanksgiving weekend is a huge online sales day. From that point
forward, you should be sending different email communications to
prospects and former clients on a daily basis. This is your golden time,
so get in front of your clients.
There is no single Internet marketing
trend that is going to magically appear. Learn from the above and you
can create an upward trend in your revenues.
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