There are two means by which a website “appears” at or
near the top of any given search. Natural, or organic placement occurs
by virtue of a search engine judging a specific web page to have
sufficient merit relevant to the search word or phrase. This is the
result of complex and undulating algorithms that are held secret by each
search engine.
Suffice it to say the achievement of a first page
listing for a phrase amongst the big three engines (Google, Yahoo, and
MSN) is significant. The second method by which an appearance is
garnered is through paid placement. This functions by virtue of a paid
placement for specific words or phrases with top spots going to the
highest bidder. The advertiser pays a fee each time their ad is
“clicked”. Thus, this medium is often called pay-per-click (PPC).
Amongst the at-work marketplace, approximately 95% of
all searches are conducted across the big three. So, to capture the
business buyer, messaging must be placed onto these channels. Search
engine optimization (SEO) is the process by which a web site and pages
are optimized so as to capture the best possible organic ranking. This
involves gathering information about your business and analyzing your
existing and past web site traffic, along with the data from the
recurring paid search campaign. Potential problems with the web site are
identified and solutions are recommended. Research is done to create a
list of scored keyword phrases that people actually use to find sites
like yours. A full set of Meta Tags are created for each page of your
site.
All the pages of your site are optimized and the Meta
Tags and other elements are added. If you're building a new site, this
process can be incorporated down to the file-naming level for added
benefit. This level of optimization is rarely found today and can give
your site an edge against those that do not have it.
Also, consulting with a search engine optimization
consultant can avoid using technology that is not search engine friendly
such as frames or Flash. If these technologies are required, their
negative effects can be lessened by good search engine optimization.
There are many items that contribute to a successful web
site, especially if the site sells something over the Internet. A well
designed, easily navigated site is very important; but if the site is
not recognized by the search engines, all of the efforts are in vain. It
has been shown that over 86% of Internet users are using the major
search engines and directories to find sites on the Internet.
With such an overwhelming number of people using the
search engines as tools, it is essential for your business that all
potential customers can find your web site. There are many things that a
business can do to advertise, but Internet advertising is different from
print advertising; and Internet marketing is different from traditional
marketing, much different. Research has demonstrated that search engine
positioning and search engine optimization is much more effective than
any other form of Internet marketing or Internet advertising, period.
This service is included in our
MAXIMUM VISIBILITY PACKAGE.
Web-site promotion to search engines and
directories
Submission to search engines and directories can be done
either by hand or by automated programs. Most experts agree that the
best way to promote a site is to submit by hand. Depending of the number
of sites submitted to, this can take a very long time.
Automated methods are very quick, but can be prone to
error and if detected (Usually they are), may be deleted or discounted.
It has been determined that some systems do not know or do not care if a
site is submitted by such programs. It is for this reason that we use
both methods.
Many search engines and most directories receive our
careful hand submissions. Using both methods allows us to keep costs
down and still be effective in our promotion of your web site.
This service is included in our
MAXIMUM VISIBILITY PACKAGE.
Link development
Reciprocal link exchanges are a very effective way to
increase both your web site traffic & your link popularity with the
major search engines, resulting in higher ranking! Linking with websites
is extremely beneficial to you. If you want much more relevant traffic
and a higher ranking in the major search engines, then link exchanges
with appropriate sites that have high visitor counts and are interested
in what you offer are a great strategy. Google ranks your site and your
sites pages based on 'on-page' and 'off-page' criteria.
The on-page criterion is a measure of the significance
of the page content to the search request. The off-page decisive factor,
called PageRank by Google, is often called link popularity and is a
measure of the importance of your web site to the rest of the internet.
This importance is rated based on the authority and
topicality of the links pointing to the page in question. There are
numerous other factors that power the importance of an incoming link but
all of these factors combined produce a method of ranking and
positioning your company’s site. Extremely competitive phrases require
higher levels of link popularity to achieve first page
rankings/positions.
This service is included in our
MAXIMUM VISIBILITY PACKAGE.
